For a good portion of this last year, I worked with the SVP of design and head of mobility at Rightpoint on internal efforts to develop and showcase our unique perspective on the mobility space.
We focused on the automotive digital experience to start. There has been such a focus the past few years on screens, technology and features. It has gotten to the point that many digital experiences have become overwhelming and in some cases, downright distracting.
Our aim was to swing the pendulum back a bit. What does the driver need? Driving is already stressful in many cases…how can we design an experience that helps to reduce stress and cognitive load, making it easier for the driver to safely get from A to B while staying as calm and relaxed as possible? This was the main concept behind our thinking. Create a minimalistic, responsive experience that is still refined and beautiful.
The first task was a practical one. Our SVP of design was speaking at a conference about these topics shortly after we started this project, so I quickly came up with a simple HMI to act as supporting visuals for his presentation.
This animation was meant to show two main ideas. The first being an AI-driven prompt…”Enable Autonomous Driving?” The vehicle senses that the conditions are right, and it also knows the habits of the driver. The second idea was to show how a sometimes visually complex feature like ADAS could be integrated in a simplistic way, right inside the navigation system. It still communicates that the vehicle is behaving as it should and gives reassurance to the driver, but it does it in a less intrusive way.
The next phase of the project was visual exploration. Although this entire project was ultimately paused, it was still an excellent exercise and helped push our creativity when it comes to what an in-vehicle digital experience can and should be.
This next concept was using the same thinking…minimal content & straight-forward communication. The main thing I wanted to showcase is the ability to still create a unique, visually stunning design while still keeping things simple. This concept was also used to help some discussions we were having with Epic Games and Rightware at the time.
This is a screen-recording of the Figma prototype that I built showing the transition between the regular view, ADAS, and changing themes.