GMC Sierra EV Exploration
While at Rightpoint, I had the pleasure of working on the 2024 Sierra EV program. A small group of us were asked to explore cluster designs that felt distinctly GMC, but pushed the brand further.
Initially we knew that the interior design of the Sierra would be changing, but we didn’t know how. The designs below were my first concepts.
Midway into our exploration, we were given updated images from the design studio, showcasing the completely redesigned interior. There was a large focus on horizontal lines, so we were told to try and incorporate that into our next round of designs.
Below are renders showing my designs in context. My main goal was to try and create a seamless transition between the physical and digital design language, where shapes and tones blended as naturally as possible.