MY24 Buick Exploration

One of my first projects at Rightpoint was conceptual design exploration for a MY24 Buick EV. This upcoming vehicle has a large, curved display. One of the main goals of the project was to reinvigorate the Buick brand and how it tends to be perceived by most consumers. The imagery below was given to us by the studio team. It was the conceptual imagery for this program that was meant to drive our creative explorations.

Below are animations showcasing the designs that I submitted for consideration for this program.